Leveraging E-Commerce Platforms: Enhancing Student Entrepreneurship Skills in Indonesia's MBKM (Merdeka Belajar-Kampus Merdeka) Program

Abstract

This article examines the role of e-commerce platforms in enhancing entrepreneurship skills among students within Indonesia's Merdeka Belajar – Kampus Merdeka (MBKM) program. As a pivotal initiative aimed at reforming higher education, MBKM emphasizes independent learning and practical experience, particularly in entrepreneurship. The rise of digital technology and e-commerce presents unique opportunities for students to engage in entrepreneurial activities that foster critical skills such as innovation, financial management, and marketing. This study highlights how online shopping platforms enable students to create and manage their own businesses, providing hands-on experience and exposure to real-world market dynamics. Through a mixed-methods approach, including surveys and interviews with students and educators, the findings reveal that leveraging e-commerce not only enhances students' entrepreneurial competencies but also encourages networking and collaboration within the entrepreneurial ecosystem. However, challenges such as limited digital literacy and market competition are identified, necessitating targeted support and training. The article concludes that integrating e-commerce into the MBKM framework can significantly improve students' readiness for the business world, aligning educational outcomes with industry demands. Recommendations for educators and policymakers are provided to optimize the use of digital technology in entrepreneurship education, ultimately fostering a new generation of skilled entrepreneurs in Indonesia.