The Role of Innovation Management in Sustaining Competitive Advantage

Abstract

Innovation management plays an important role in maintaining a competitive advantage in an era of increasingly dynamic global competition. This article aims to analyze the role of innovation management in supporting the sustainability of organizational competitive advantage through a qualitative approach with a literature study method. This research was conducted by reviewing various scientific literature, case study reports, and policy documents related to innovation and management strategies. The results of the study show that innovation management not only functions as a tool to create new products or services, but also as a mechanism to build sustainable strategic advantages. Well-managed innovation enables organizations to adapt to changing market environments, improve operational efficiency, and create added value for customers. Key factors that influence the success of innovation management include leadership, organizational culture, and investment in research and development (R&D). However, the main challenges in innovation management include resource constraints, resistance to change, and market uncertainty. To address these challenges, organizations need to integrate innovation into their long-term strategies by involving cross-functional collaboration and the use of digital technologies. This article emphasizes the importance of a holistic approach to managing innovation to maintain sustainable competitiveness in the global market.