The Role of Civil Law in Protecting Consumer Rights in E-Commerce

Abstract

The role of civil law in protecting consumer rights in the e-commerce sector has become an increasingly relevant issue along with the growth of online transactions. Using a qualitative approach through literature studies and literature research methods, this study explores the legal framework that governs consumer rights, including the right to information, transaction security, and compensation mechanisms for losses. Various national and international regulations related to electronic contracts, standard clauses, and online dispute resolution mechanisms are analyzed to identify their effectiveness in protecting consumers. The findings show that the main obstacles to consumer protection in e-commerce include low consumer awareness of their rights, weak regulatory oversight, and the complexity of cross-border jurisdictions. Alignment of civil law with the development of information technology is needed to increase the effectiveness of legal protection. In addition, consumer education and strengthening regulations related to online contracts are important steps to ensure legal certainty. The conclusion of the study emphasizes the importance of synergy between regulatory development, stronger supervision, and collaboration between business actors, consumers, and the government in creating a fair and safe e-commerce ecosystem. Strategic recommendations include the development of online-based dispute resolution mechanisms, the improvement of standard clauses, and the preparation of regulations that are responsive to digital dynamics.