The Influence of Social Media, Misinformation, and Digital Communication Strategies on Public Perception and Trust

Abstract

This study investigates the influence of social media, misinformation, and digital communication strategies on public perception and trust. The primary objective is to qualitatively analyze the literature to understand how these factors shape public opinion and trust in information sources. The research employs a qualitative literature review methodology, synthesizing findings from academic articles, industry reports, case studies, and empirical studies to provide a comprehensive overview of current knowledge in this field.

The literature review methodology involves systematically collecting and analyzing scholarly sources that discuss various aspects of social media influence, the spread of misinformation, and the effectiveness of digital communication strategies. The study categorizes the literature into key themes, such as the role of social media in information dissemination, the impact of misinformation on public trust, and the strategies employed to counteract misinformation and enhance communication efficacy. Thematic analysis is used to identify patterns and trends in how these factors influence public perception and trust.

The findings reveal that social media plays a crucial role in shaping public perception by providing a platform for rapid information dissemination and engagement. However, the prevalence of misinformation on these platforms significantly undermines public trust in both traditional and digital media sources. Effective digital communication strategies, such as transparency, credibility, and engagement, are essential for mitigating the negative impact of misinformation and rebuilding public trust.