Public Perception and Response to Online Advertising on Social Media: An Analysis of Ethics and Effectiveness

Abstract

This study explores public perception and response to online advertising on social media, focusing on the ethical implications and effectiveness of such marketing strategies. Utilizing a qualitative research approach, in-depth interviews were conducted with a diverse group of participants to gather insights into their attitudes towards online advertisements. The findings reveal a complex relationship between users and online advertising, highlighting concerns about privacy, authenticity, and the ethical responsibilities of advertisers. Participants expressed a general skepticism towards targeted ads, often perceiving them as intrusive and manipulative. However, some acknowledged the relevance of personalized content, suggesting that effectiveness hinges on the balance between ethical practices and user engagement. The study also identifies key factors influencing public response, including demographic variables and prior experiences with online advertising. By analyzing these perceptions, the research contributes to a deeper understanding of the ethical landscape surrounding social media marketing and its impact on consumer behavior. The implications of these findings are significant for marketers aiming to enhance the effectiveness of their campaigns while adhering to ethical standards. This research underscores the necessity for a more transparent and user-centric approach in online advertising, fostering trust and improving overall effectiveness.