Building a Homecare Product Skill Model with GDP/GNP as a Moderation Variable Towards Entrepreneurship in the Industrial Era 4.0/50

Authors

  • Margaretha Prihatiningsih Universitas Pignatelli Triputra, Indonesia Author
  • Yusup Hari Subagya Universitas Pignatelli Triputra, Indonesia Author
  • Remon Gunanta Universitas Pignatelli Triputra, Indonesia Author

DOI:

https://doi.org/10.59613/727p3n59

Keywords:

Home Care Products, Entrepreneurship Model, GDP/GNP, Industrial Era 4.0/5.0

Abstract

This research aims to build a productive and innovative skill training model for various home care and entrepreneurship products with GDP/GNP as a moderation variable, focusing on the Industry 4.0/5.0 era. The various home care product skill training models tested in this study include digital-based learning (X1), introduction of new technologies (X2), contextual and personalization approaches (X3), industry partnerships and collaborations (X4), and soft skills development (X5), which act as independent variables. The entrepreneurial model analyzed includes productive and innovative entrepreneurship in the context of Industry 4.0 (Y1) and Industry 5.0 (Y2), with GDP/GNP (Z1 and Z2) as moderation variables, which are measured by indicators of consumption, investment, and government spending. The research method uses a qualitative approach with data analysis from 40 respondents who have a good perception of entrepreneurship, tested using SPSS with correlation regression test, F test, t test, ANOVA test, and classical assumptions. The results of the study show that: (1) Digital-based learning (X1) with GDP moderation (Z1) has a significant effect on productive entrepreneurship in the era of Industry 4.0 (Y1); (2) The contextual and personalization approach (X3) with GDP moderation (Z1) has a negative effect on the productive entrepreneurship model (Y1); (3) Soft skill development (X5) with GDP moderation (Z1) has a significant positive effect on productive entrepreneurship (Y1); (4) The implementation of the introduction of new technologies (X2) with GNP moderation (Z2) has a negative but not significant effect on innovative entrepreneurship (Y2); and (5) Industry partnerships and collaborations (X4) did not have a significant effect on both entrepreneurial models. In conclusion, the digital-based training model and soft skill development have a significant influence on productive entrepreneurship, while industry partnerships and new technologies have not been shown to have a significant effect in the context of this study.

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Published

2025-01-13