Analysis of the Potential for Halal Tourism Development in Improving the Community Economy in Padang City

Abstract

The selection of West Sumatra in the National Halal Tourism Competition (KPHN) in 2016 proves that West Sumatra has great opportunities and potential in developing the tourism sector. West Sumatra's victory in the competition indirectly becomes one of the choices for domestic or foreign tourists as a halal tourism destination that is worth looking at. This is a great opportunity for the West Sumatra government in developing the tourism sector to achieve community welfare. The increasing development of the tourism sector will affect the economic growth of West Sumatra.

The objectives to be achieved in this study are: (1) to identify potential economic sectors in West Sumatra, (2) to identify the potential for halal tourism development in West Sumatra.

This study is a field research study using primary and secondary data. The data analysis method is a combination of descriptive quantitative and qualitative (mix method). In conducting data analysis, secondary and primary data are collected. Data and information obtained through field research are then analyzed. In analyzing the data, Shift Share analysis and SWOT analysis are used. Shift share analysis is a regional economic technique aimed at determining the main factors that influence the economic growth of a region. Meanwhile, SWOT analysis is an analysis of the internal and external environment. The internal environment includes strengths and weaknesses that will affect the use of tourism in developing halal tourism potential in Padang City. The external environment includes opportunities and threats that will affect the use of tourism in developing halal tourism potential in Padang City.