The Role of Social Media in Shaping Public Opinion: A Comparative Analysis of Traditional vs. Digital Media Platforms

Abstract

This study examines the role of social media in shaping public opinion, contrasting it with traditional media platforms through a qualitative literature review. As digital media becomes increasingly prevalent, understanding its impact on public discourse is essential. The research highlights the unique attributes of social media, including interactivity, immediacy, and user-generated content, which differentiate it from traditional media formats such as television, radio, and print. By synthesizing findings from a variety of scholarly articles, this study identifies key themes regarding how social media influences public perception, mobilizes communities, and facilitates the spread of information. Furthermore, the analysis reveals significant challenges, including the prevalence of misinformation and echo chambers, which can distort public opinion and polarize discourse. The results indicate that while social media offers opportunities for broader engagement and diverse perspectives, it also necessitates critical literacy among users to navigate the complexities of digital information landscapes. This paper contributes to the ongoing discourse on media studies by providing a comprehensive overview of the comparative effects of traditional and digital media platforms on public opinion formation. The findings underscore the need for further research into the ethical implications of social media usage and its potential to shape democratic processes.