Marketing Strategies for Livestock and Aquaculture Products to Increase Agribusiness Competitiveness

Abstract

In the era of globalization and increasingly intense competition, effective marketing strategies are key to enhancing the competitiveness of agribusiness, particularly in livestock and aquaculture products. This study aims to analyze various marketing strategies that can be implemented for livestock and aquaculture products. Through market analysis and case studies, the research identifies the importance of understanding consumer needs, product innovation, and the use of digital technology in marketing. The findings indicate that the implementation of integrated marketing strategies focused on value addition can enhance the competitiveness of agribusiness products, improve consumer satisfaction, and expand market share. Therefore, the development of appropriate marketing strategies is crucial for the sustainability and growth of the agribusiness sector in Indonesia.